OUR STORY

Where It All Began

HighonHorses began in 2001, when I was 13 years old and bought my first horse - an off-the-track thoroughbred named Whiskey High. As a joke, I started competing under the name High on Whiskey, playing off the idea that horse people are as addicted to horses as some are to other, less wholesome substances.

That’s where the name came from - HighonHorses became a fun, slightly cheeky way of describing the obsession that so many of us share. Over time, it grew from a personal competition team name (I even had a second horse called High on Bourbon) into something more: a brand, a system, and now a platform supporting horse owners at every stage.

Picture: High on Whiskey and I watching fellow competitors before our cross country leg at the Fig Tree Pocket 2 Day Event in 2007. Fun fact - this was the first event we won together and it is a cherished memory.

TOOLS THAT GROW WITH YOU

Practical Support for Every Stage of Horse Ownership

I didn’t grow up with horsey parents - everything I learned came the hard way. From working out what I actually needed, to figuring out who to trust and how to care for my first horse, I was completely on my own.

If something like this had existed back then, the whole journey - from searching to owning - would’ve been so much easier.

That’s why I created the HighonHorses Binder System and our range of complementary resources. They’re built from real-life experience to support horse owners with the things no one tells you - whether it’s finding suitable agistment, managing vet visits, or just organising your feed routine.

Our free downloadable tools currently include:

  • Your Fist Horse Workbook: a 200-page guide for brand new owners
  • Your Horse Journal: for riders who already own and want more structure

These resources are available to anyone - no purchase required - because solid support shouldn’t hide behind a paywall.

MORE THAN JUST A BRAND - ITS A CULTURE

Wear It. Ride It. Love It.

High on Horses has always been more than a brand - it’s a reflection of how horses shape us, challenge us, and completely take over our lives in the best possible way. Each design collection on offer tells its own part of that story.

Our HighonHorses: The Addiction Collection was born from the phrase that started it all. Like a dictionary entry rewritten from scratch, it defines what it means to be HighonHorses - that feeling only horse people understand. It's cheeky, a little irreverent, and captures how this obsession isn't just a hobby - it's a lifestyle.

HoofINK, on the other hand, celebrates horses in their most honest form: awkward, expressive, hilarious, and unexpectedly human. Horses may be majestic, but they’re also absolute goofballs - and HoofINK is about those moments. The ones where a flick of the tail, a crooked lip, or a sideways gallop reminds you just how funny they are.

Then there’s Better Rider Better Horse - our company’s core motto. Because we don’t believe great horses are born - they’re made, through consistent effort and better riding. This collection isn’t just a design - it’s a challenge, a commitment, and a quiet reminder that the responsibility to improve always starts with us.

Each collection is its own conversation. And together, they speak to the kind of rider who isn’t just part of the horse world - they live it, wear it, and carry it into everything they do.

MY COMMITMENT

Raising the Standard of Horse Ownership

"I have been involved with the equine industry professionally since 2005 working in riding schools, agistment properties, veterinary hospitals and with Olympic riders. 'Your First Horse Workbook' was released in the hopes that by making the journey from wanting to owning a horse more educational in an interactive workbook that the standard of horse care will increase due to owner awareness."

— For Whiskey and every horse like him